Lesson Description

Before we get into SEO strategies or AI tools, we need to take a step back and focus on something important — your business.

This course is about helping you get visibility based on your unique goals, audience, and services. That’s why we’re starting with a Business Clarity Questionnaire. You’ll use this throughout the course — especially during keyword research, content creation, and tracking.

What to Do in This Lesson:

  1. Download the Business Clarity Questionnaire (available as Word).
  2. Fill it out in as much detail as you can — this is for your reference only.
  3. Keep it handy — you’ll refer to it again throughout the course.

Why It’s Important:

  • Helps you clarify your brand, goals, ideal customers, and messaging.
  • Forms the foundation for SEO and AI content strategies later in the course.
  • Saves time later when creating content, prompts, and optimising your website.

Download the Business Clarity Questionnaire:

Useful Resources:

Guides:

AI Assistants

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Go to our forum on this topic where other members or Ashley will help you.

Lesson outcomes

  • Understand your own business

Resources

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