Lesson Description
Before we get into SEO strategies or AI tools, we need to take a step back and focus on something important — your business.
This course is about helping you get visibility based on your unique goals, audience, and services. That’s why we’re starting with a Business Clarity Questionnaire. You’ll use this throughout the course — especially during keyword research, content creation, and tracking.
What to Do in This Lesson:
- Download the Business Clarity Questionnaire (available as Word).
- Fill it out in as much detail as you can — this is for your reference only.
- Keep it handy — you’ll refer to it again throughout the course.
Why It’s Important:
- Helps you clarify your brand, goals, ideal customers, and messaging.
- Forms the foundation for SEO and AI content strategies later in the course.
- Saves time later when creating content, prompts, and optimising your website.
Download the Business Clarity Questionnaire:
Useful Resources:
Guides:
AI Assistants

Need Help?
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Lesson outcomes
- Understand your own business
Resources
- Writing the Perfect Business Description
- Business description generator