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Discover how to harness Google’s tools and strategies to boost your small business’s visibility, productivity, and growth potential.

Understanding Customer Intent

Understanding Customer Intent: The Bedrock of Strategic SEO

In the bustling digital marketplace, understanding customer intent has transcended from being a mere accessory to becoming the foundation of a strategic SEO effort. It’s the compass that guides brands from chasing consumers to delighting them. But what exactly is customer intent, and why does it play such a pivotal role in the realm of search optimisation? More importantly, how can small business owners in Australia incorporate this understanding into their SEO strategies to reap tangible benefits?

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