Course Structure

[DRAFT]

Introduction & Course Overview

• Course Purpose
• Role of AI
• Course Structure

Understand your own business

• Lesson 1: Business Clarity Questionnaire
• AI understanding of your business
• SWOT Analysis Using AI
• Canonical address
• Domain Authority
• Type of CMS
• CMS Core up to date
• Plugins up to date
• Site secured with SSL
• Malware check
• GA Installed fully
• Search Console Setup
• Favicon exists
• SiteSpeed Test
• Hosting Location
• CDN in use
• Canonical Redirects
• href lang tags installed
• robots.txt set up?
• sitemap.xml set up?
• Custom 404 error page set up?
• Website indexation
  • Universal Search
  • Image Search
  •  Video Search
  •  Shopping
  • News
  • AI Overviews
• GMB Knowledge Panel set up?
• Brand Review in SERPs
  • Google Business Page set up?
• Broken Links check
• Server speed
• Mobile-friendly test
• Visual review Website Responsive Phone number prominent Click to call button
• Social media set up?
• Social signals?
• Copyscape – external content duplication
• Siteliner – internal content duplication
• Thin content?
• URL structures
• Privacy/ T&C links in footer?
• H heirarchy
• Keyword cloud
• Social share icons added to site
• Privacy, T&C in footer
• Organic Traffic review

Foundations: SEO, AI & WordPress

• What is SEO Really About?
• How Search Works in 2025 (Google + AI)
• AI’s Role in SEO: Visibility, Summaries & Discovery
• Introduction to WordPress for SEO
• Setting Up ChatGPT for SEO Assistance
• Why SEO is Important
• Key SEO Factors
• White Hat vs Black Hat
• Generative AI models (ChatGPT, Claude, Gemini)
• Setting up AI tools
• Ethical considerations

Technical audit

• Why Technical SEO Matters
• Google Search Console
• Core Web Vitals
• Screaming Frog
• PageSpeed Insights
• Site Security (HTTPS) & User Safety
• Mobile Friendliness & Core Web Vitals
• Crawlability, Indexing & Canonical URLs
• Common Errors & Fixes (404s, Redirects, etc.)
• Improving Speed
• Indexing & Crawlability
• Structured Data & Schema Markup
• 301 Redirects
• Broken Images
• LLMS file set up?

Set Up

• Set up AI Assistant
• Google Search Console
• Google Business
• Google Analytics
• YouTube
• Facebook
• Google Alerts
• Your website admin
• WordPress SEO Setup
• Google Alerts

The Current SERP Environment

• Overview of the SERPs
• Your businesses visibility
• Your brand’s visibility
• AI Overviews
• Review “About the source” links

Strategy: Defining Your SEO Goals with AI Support

• Identifying Your Niche
• SEO Goals That Align with Business Objectives
• Finding Opportunities with Market Gap Analysis
• Creating Your Content Pillar Strategy

Search Terms: Keyword Research & Planning

• What Are Keywords?
• Initial brainstorm
• Understanding Search Intent
• Keyword Research
• Evaluating and Choosing Keywords
• Keyword Clustering & Mapping
• Measuring our rankings

Onsite Optimisation

• The importance of quality content
• Crafting SEO-Friendly Titles
• Meta Tags
• Heading Structure and Keyword Placement
• Images and Alt Text
• Categories and Tags
• Multimedia and Engagement
• Manual Review Of Your Website
• Continuous Content Creation
• Blog Review
• CTA Placement
• Trust Building Content
• Internal Linking
• External Links
• Entities and Topics
• Adding Structured Data for AI Visibility
• Publishing and Indexing
• Updating Older Content

AI and the Evolving Search Landscape

• AI search
• AI Overviews
• AI Mode

Accessibility and user experience

• Core Web Vitals
• mobile usability
• accessibility standards

Optimising for AI Overviews and featured snippets

• Prioritising search intent and contextual relevance
• Demonstrating E‑E‑A‑T and starting with concise answers
• Structuring content for AI readability
• Keeping technical SEO sound
• Optimising for featured snippets

Voice search and multimodal search optimisation

• Natural language
• Concise answers
• Structured data

Page by Page Optimisation

• Content brief creation
• Drafting Content Using AI & Human Insight
• Content Quality, AI and EEAT
• Adding FAQs for AI Visibility
• Editing for E‑E‑A‑T & brand voice Local SEO

Google Business Profile Setup & Optimisation

• What Is Local SEO?
• Appear in Maps, Local Packs & “Near Me” Searches
• Requesting Reviews
• Location keywords
• Directory consistency
• Local landing pages
• Leveraging Positive Reviews

Competitors

• SEO and AI Competitors Vs real Life Competitors

Blogging

• Topics Research
• Blog Post Outline Creation
• Writing A Blog Post
• Feature Images
• Adding Other Digital Assets
• Posting Your Article To Your Blog
• Leveraging Social Media

Your Website’s Performance

• Using Google Analytics
• Using Google Search Console Effectively
• ChatGPT for Report Summaries & Insights
• Monthly Reporting Templates & SEO Dashboards
• Evaluating Your SEO Strategy

Social Media

• Importance To SEO
• Social Signals

Schema

• What Is Schema?
• Types of Schema
• How Does Schema help?

Link Building

• Link Building Basics: What Works in 2025
• Competitor Backlink Gap Analysis
• Link Gap Analysis
• How to Earn Quality Backlinks
• Brand Mentions
• Using AI to research
• Outreach Emails with ChatGPT
• Guest Posting, PR & Relationship Building
• Social Signals
• Monitoring Backlinks

Business Directories

• Importance
• Citations
• Citation sheet
• Submission list

YouTube

• The Importance Of Video

Growing Content

• EEAT
• FAQ from Google Business
• Thin Content
• Duplicate Content
• Topics and Entities

Duplicate Content

• Why It Is An Issue

Thin Content

• What Is Thin Content
• How To Find Thin Content
• How To Fix Thin Content

Reviews

• Leverage Positive Reviews

Images

• Importance
• How To Optimise
• Broken Images

Conversions

• What Are Conversions?
• How To Track Conversions
• Thank You pages
• Landing Pages
• Conversion Rate Optimisation