Why do my google results have my web address and not business name?

Have you ever searched for your business on Google, only to find that instead of displaying your business name, the search results show your website address? This can be frustrating, especially if you’re trying to build brand recognition and make it easy for potential customers to find you. If your Google search results display your […]

Why Duplicate Duplicate Content on Your Website is a Problem (and How to Fix It)

Duplicate content on a website can seem harmless at first, but it can create significant issues for your SEO, user experience, and overall site performance. If your website contains multiple pages with identical or very similar content, search engines may struggle to determine which page to prioritise, potentially leading to lower rankings and reduced traffic. […]

Understanding Customer Intent: The Bedrock of Strategic SEO

Understanding Customer Intent

In the bustling digital marketplace, understanding customer intent has transcended from being a mere accessory to becoming the foundation of a strategic SEO effort. It’s the compass that guides brands from chasing consumers to delighting them. But what exactly is customer intent, and why does it play such a pivotal role in the realm of search optimisation? More importantly, how can small business owners in Australia incorporate this understanding into their SEO strategies to reap tangible benefits?

How Long Does Google Take To React To SEO Changes?

Eric Lancheres of https://on-page.ai/ (an excellent SEO tool by the way) created a list of “How Long Does It Take Google To React” to the ranking experiments he performed during the past decade: These are numbers our SEO professionals also see. Only members can view this content. Please login or register.

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