Is Outdated Content Holding Your Website Back?
If your website isn’t ranking as well as you’d like, there’s a good chance your content is outdated. According to the recent Google API leak, Google considers content “fresh” if around 30% of it is updated. In other words, regularly refreshing your content is essential for staying competitive in search results.
So, how often should you update your content? That’s where Whitespark’s new Freshness Distance Calculator comes in.
https://freshnessdistancecalculator.com
What is Freshness Distance?
Freshness Distance is a concept introduced by Ross Hudgens that measures the gap between the newest and oldest pages ranking for a keyword. This gives you a clear benchmark on how frequently content updates are needed to stay relevant in Google’s eyes.
Whitespark has built a free Freshness Distance Calculator to help you determine how often you should refresh your content. By analysing search results, the tool tells you exactly when to update your pages to keep them competitive.
Key Features:
✅ Completely free – No hidden fees or subscriptions. ✅ Up to 10 searches per day – Plenty of data to inform your SEO strategy. ✅ Simple and user-friendly – No SEO expertise needed.
How to Use the Freshness Distance Calculator
- Enter a keyword to analyse search results.
- The tool calculates the freshness distance and suggests how often to update your content.
- Use the insights to schedule content updates and improve your rankings.
🚀 Try it out now: Free Freshness Distance Calculator
The #1 SEO Mistake Businesses Make
Many website owners create great content and then forget about it. But stale content loses rankings over time. Keeping your pages fresh is a simple yet powerful SEO strategy.
If you’re serious about improving your search rankings, regular content updates should be part of your SEO strategy. My free tool makes it easy to stay ahead of the competition and ensure your content meets Google’s freshness standards.
SEO is always evolving, and staying competitive means adapting to Google’s ranking factors. If you’re ready to improve your website’s performance, give the Freshness Distance Calculator a go and start updating your content strategically.
Try the Free Freshness Distance Calculator today! Click here to get started.
Why Whitespark is So Good
1️⃣ Industry-Leading Local SEO Expertise
Whitespark, founded by Darren Shaw, is a trusted name in the SEO industry. They specialise in local SEO, helping businesses dominate Google’s local pack and improve their visibility in location-based searches.
2️⃣ Powerful Local SEO Tools
Whitespark offers game-changing tools that make local SEO easier and more effective:
- Local Citation Finder – Identifies the best citation sources to boost your local rankings.
- Reputation Builder – Helps businesses automate review requests and improve their online reputation.
- Google Review Link Generator – A simple tool for generating direct Google review links.
- Google Business Profile (GBP) Management Service – Ensures your business listing is fully optimised.
3️⃣ Data-Driven Local SEO Strategies
Whitespark provides custom SEO strategies tailored to businesses of all sizes, from small local shops to large enterprises. Their insights are backed by real data, hands-on experience, and cutting-edge research.
4️⃣ Google Business Profile Optimisation
Whitespark helps businesses maximise their GBP performance, ensuring they appear in Google Maps results and get more local leads. Their Google Business Profile Audit reveals what’s holding your listing back and how to fix it.
6️⃣ Comprehensive Citation Services
Citations (mentions of your business online) are crucial for local SEO. Whitespark’s Citation Building and Citation Audit & Cleanup services help businesses get listed accurately and remove duplicate or incorrect listings.
7️⃣ Cutting-Edge SEO Research & Insights
Whitespark conducts in-depth research, like the Local Search Ranking Factors Study, which helps businesses and SEO professionals stay ahead of Google’s evolving algorithms.
Try Whitespark’s tools and services: Visit Whitespark
