Is a Mega Menu Bad for SEO?
Mega menus are those big, expanding menus that you see on large scale websites – such as Kogan.com.au and Catch.com.au. They can accommodate a large number of links, as well as bringing up to the surface when you hover over them, content that might be at the lower levels in the website. As an example […]
Resolving Google Search Console Errors After Website Relaunch
Hey there, it’s Ashley from Website Strategies and Ashleybryan.com.au. Today, I want to address a common issue many website owners face after a relaunch: Google Search Console error messages regarding canonical URLs. Imagine this: you’ve just revamped your website, set up 301 redirects from old URLs to new ones, only to find Google still sees […]
Harnessing the Power of AI: Transforming Your Business for the Future
What is AI and Why Does It Matter for Your Business Artificial Intelligence (AI) refers to the simulation of human intelligence in machines designed to think and act like humans. These systems can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. In the business world, AI […]
How to Exclude IP Addresses in Google Analytics 4 (GA4)
Here’s a guide on how to do this: Steps to Exclude IP Addresses in GA4: Only members can view this content. Please login or register.
How To View Your Webpage As Google “Sees” It: A Great Google Bot Simulator
I’m excited to share a fantastic tool that can significantly improve your SEO efforts. This tool, https://totheweb.com/learning_center/tools-search-engine-simulator/ , simulates how Google might view your web page, providing a wealth of information to help you optimize your content. What Does the Tool Do? The tool allows you to input your URL and run a simulation that […]
Mastering the Art of High-Converting Sales Pages: A Guide [and CHECKLIST]
In today’s competitive online marketplace, having a high-converting sales page is crucial for small business owners looking to boost their sales and grow their business. A well-designed sales page can effectively capture the attention of potential customers, address their needs, and persuade them to make a purchase. This guide will provide you with actionable tips […]
How Google’s AI Overviews Will Transform and Disrupt Organic Search Results and Impact Business Owners
The digital landscape is constantly evolving, and Google’s latest innovation, AI Overviews, is set to revolutionise the way we interact with Google search. This shift will have quite profound implications for organic search results over time, and consequently the strategies business owners must adopt to stay competitive. Let’s look at the impact of Google’s AI […]
How Do You Register a Business Name in Australia?
Step 1: Check availability of the business name: The first step in registering a business name in Queensland, Australia is to check the availability of the name you wish to use. This can be done by visiting the Australian Securities and Investments Commission (ASIC) website [https://asic.gov.au/] and using the “Check name availability” feature [https://bit.ly/3DcqUhw]. This […]
The Importance of Security for Your WordPress and WooCommerce Website: What Small Business Owners Need to Know
As an Ecommerce business owner in Australia, your WordPress and WooCommerce website is likely at the heart of your operations. It’s your virtual storefront, your sales representative, and often, your primary point of contact with customers. However, running an online business comes with its own set of challenges, and one of the most critical issues […]
Press Release Generator
Our AI-powered Press Release Generator helps you craft professional, engaging, and structured press releases tailored to your business needs.
The Importance of Video Watch Pages for SEO Success
Videos are a powerful tool for driving engagement and traffic to your website. However, many businesses and website owners find that their videos fail to appear in Google search results. A common issue highlighted in Google Search Console is the error: “video isn’t on a watch page.” So, what does this mean, and why is […]
Why do my google results have my web address and not business name?
Have you ever searched for your business on Google, only to find that instead of displaying your business name, the search results show your website address? This can be frustrating, especially if you’re trying to build brand recognition and make it easy for potential customers to find you. If your Google search results display your […]
