Setting Up ChatGPT for SEO Assistance

AI tools like ChatGPT are no longer just “nice to have” – they can save you hours of work each week. Whether it’s brainstorming keyword ideas, drafting blog outlines, or creating FAQs, ChatGPT can act as your personal SEO assistant.

In this lesson, we’ll look at how to set it up for success and how to get the best results without being overwhelmed.

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Why Use ChatGPT for SEO?

• Speed – generate keyword ideas, outlines, and drafts in minutes instead of hours.
• Ideas – fresh content ideas you may not have thought of.
• Clarity – simple explanations of SEO concepts when you need them.
• Efficiency – summaries of data (e.g., from Google Analytics or Search Console exports).

But remember: AI is a helper, not a replacement. You still need to edit, add your expertise, and make sure the final product fits your brand voice.

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Free vs Paid Versions

• Free (ChatGPT 3.5) – good for simple tasks like brainstorming or answering basic SEO questions.
• Paid (ChatGPT Plus, version 4/5) – better for deep research, structured outputs, and handling more complex tasks.

If you’re just starting, the free version is fine. As you grow, upgrading may be worth the investment.

Please note: all of the AI tools you need for this course are provided.

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Getting Set Up

1. Go to ChatGPT – https://chatgpt.com
2. Create an account – use your Google, Microsoft, or email login.
3. Choose your plan – free or paid (ChatGPT Plus).
4. Familiarise yourself – the main screen is just a chat box where you type your prompts.

Optional: Add the ChatGPT mobile app (iOS/Android) so you can use it on the go.

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Creating SEO-Friendly Prompts

The results you get from ChatGPT depend on the prompts you give. Here are a few starter prompts:

• Keyword Ideas
  “Give me a list of 20 keyword ideas for a Brisbane-based yoga studio, grouped by theme.”
• Content Outline
  “Create a blog post outline for the topic ‘Top 10 tips for saving on electricity bills in Australia’. Include headings and subheadings.”
• FAQ Suggestions
  “Generate a list of common questions and answers about getting a mortgage in Australia.”
• Competitor Scan
  “Summarise what you can find online about [competitor name]’s digital presence and SEO strategy.”

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Tips for Better Results

• Be specific – include your location, industry, and audience in your prompts.
• Iterate – if the first answer isn’t right, refine your request.
• Keep it people-first – AI is a starting point, but your personality and knowledge make the content stand out.

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Action Step

1. Log in to ChatGPT (free or paid).
2. Copy and paste the following prompt, replacing the example with your own business: “Generate a list of 15 keyword ideas for a [your business type] based in [your location]. Group the keywords into 3 categories.”
3. Paste the result into your SEO log or worksheet. Highlight any ideas you find interesting or that you’d like to research further.

Use our AI prompt list:

300 Chat GPT Prompts [GUIDE]